Professional Real Estate Photography: Captivate Buyers
In the competitive world of real estate, a picture is worth more than a thousand words—it can be worth thousands of dollars. Professional Real Estate Photography makes an incredible difference in a potential home buyer’s first impression, the final sales price, and a listing agent’s ability to stand out from the competition. Listing agents are hired to sell homes, not take photos, and must constantly focus on serving clients while attempting to grow their business at the same time. The reasons below highlight the essential benefits of hiring a professional real estate photographer.
Incredible First Impression
A listing agent only has one opportunity to make a great first impression. Studies show that they have just two seconds to capture a potential buyer’s attention without a photograph, and perhaps 20 seconds with any type of photography—depending on the emotional response from the home buyer. Low-quality, non-professional “stills” taken with an iPhone or a point-and-shoot camera will not make the best use of those valued seconds. Professional real estate photographers make sure that every shot is optimized to captivate viewers.
Quality Real Estate Photography Attracts Qualified Buyers
Many potential home buyers start their home search on the Internet. A staggering 97% of home buyers rely on the Internet to help them make a decision. The first thing potential home buyers overwhelmingly review in an online property listing is the still photos. Most Internet home shoppers will not even look at a listing without any type of real estate photography. High-quality photos can attract serious buyers who are more likely to make an offer after viewing the property online.
Higher Sales Price Potential
Homes photographed by a professional real estate photography company get higher offers than traditional homes photographed by amateurs. They also generate over 60% more online views. This is a great selling point that you, as a listing agent, can use as part of your marketing strategy. The higher sales price potential is not just a statistic; it reflects the market’s preference for listings that are presented professionally and appealingly, making them more desirable.
Less Time on the Real Estate Market
Homes photographed by a Professional Real Estate Photography company sold 32% faster than homes with point-and-shoot images. The more attractive and professional the photos, the quicker the property catches the eye of potential buyers, leading to quicker sales. This reduced time on the market is beneficial for both the seller and the agent, enabling a faster turnaround and the opportunity to take on more listings.
Triggering the Right Emotions
For most buyers, emotion is roughly 80% of the buying decision. Essentially, the key to achieving exceptional results is to create excitement—make the home buyers dream of living in that home by triggering an emotional response. If potential home buyers on the Internet are captivated by the still photos they see, they will click through to the listing agent’s website. If they don’t, they will move on to view the next result in the search list, and the ability to capture that buyer’s attention be lost forever. Professional photographers know how to evoke the right emotions through their expert use of composition, lighting, and angles.
Higher Quality Results
There is an art to great real estate photography. Skilled real estate photographers have made an investment in the time and equipment necessary to develop high-quality listing photos. They understand how to use composition, color, and light to make their images more aesthetically appealing. These high-quality photos not only attract more views but also show the property in the best possible light, making it stand out in a crowded market.
Professional Real Estate Photography Builds Your Success
Ultimately, the best listing agents know when to delegate tasks that are better addressed by professional real estate photographers. It’s those listing agents who usually move up to the next level. Listing agents who have a breathtaking portfolio of earlier listing photos will be viewed as more professional, resulting in extra listings in the future. 63% of home sellers found their agent through a referral. A professional portfolio showcases your dedication to presenting properties in the best possible way, attracting more clients and enhancing your reputation in the industry.
Elevate Your Listings with Taftpix
When it comes to real estate photography, Taftpix is the name you can trust. Our team of experienced photographers is dedicated to capturing your property’s features and presenting them in the best light possible. From detailed interior and exterior images to stunning aerial shots, we go above and beyond to showcase every niche of your listing. But our commitment to excellence doesn’t stop at photography. Taftpix offers a comprehensive suite of services, including Cinematic Property Videos, 3D Matterport Tours, Interactive Floor Plans, Virtual Room Staging and Virtual Twilight Photos. We understand that potential buyers seek a thorough and immersive experience, and we give agents the tools to make it happen.
Conclusion
Professional real estate photography is not just a luxury—it’s a necessity in today’s competitive market. High-quality photos create an incredible first impression, attract qualified buyers, increase the potential sales price, reduce time on the market, trigger the right emotions, and deliver higher quality results. By delegating this crucial task to experts, listing agents can focus on what they do best—selling homes and growing their business. Partner with a trusted professional like Taftpix to guarantee your listings stand out and achieve the success you deserve. Interested in learning more? Visit our website today for a full list of our services or Book a Shoot to start the process.